In my assignment I will discuss about www.wintoys.com, it is one of the largest wooden toys factory in Indonesia. Wintoys is one of wooden toys exporter to many foreign countries, in the world. This company also one representative from ou country to join toys exhibition, which is held in Wan Chai market, Hong Kong. Beside that, they also follow many exhibitions in Indonesia, such as :
- Mom & Kids Expo 2008, at the Atrium of Plaza Tunjungan I, March 18th-23rd, 2008.
- Bobo Fair, at JCC Jakarta, June 25th-29th, 2008.
- Jakarta International Toys and Games, JHCC, August 7th-10th, 2008
- Hongkong Mega Show, Hongkong Convention Center, October, 20th-23rd, 2008
- Bobo Fair, Gramedia Expo, Surabaya, December 17th-21st, 2008.
To support the marketing strategy, wintoys launched this websites. In this page, we will try to overview a few part from the sites,both the positive and negative aspects.
The first time we visited this sites,you will see the main page. This main page consist of some elements. At the top corner of the page there are banner which can be clicked to aim to different pages, such as : home, contact us, products, promotions and etc. At the left corner of the sites, there are list of products that available in various categories and a search button to search items that customers need. At the bottom of the page there are images that adore by children to make the web page more attractive, and also there are a few superior products offeredwith special prices. There is a login button available at the right side of the page. And if the customers need further information about the products or company, visitorscan contact the contact person from this company,using yahoo messenger. For you who want to shop online, there is a way to do online shopping, through this sites. Regards the process of online shopping is :
First you have tomake an account to fill your information, after receive the password through your email, please login and choose things that you want to buy, after that logout. Later you will get email from the company about order confirmation, delivery it and how to pay.
At the centre page there are information about the latestnews, about various products from the company. My first impression after visited this sites, this sites attractive enough for kids, with a lot of funny pictures,but still too plain, it’s becaused Wintoys only offered a little news for the visitors. Besides,the language seems alittle bit rude, especially at the part “silakan anda bikin account terlebih dahulu”. This sentence in my humble opinion, it will be better, if we change it with “Anda dapat membuat account terlebih dahulu pada situs kami”. The advantagefrom the main page of the sites is there are good search engine for the database, that is very complete and this could happen, because the main aim of this company is to reach customers from foreign countries, because there is a major tendency from customers to find quality products than good sites.
My opinion about the other pages are :
- in the online shopping pages, there are 3 button that represent PDF, print and email. But the problem is the news inside those buttons are similar.
- In the promotion page, all promotions available is not descriptive. It’s because the items they promote are put into a single image, without further notification about the promotion date and items description about all items inside.
- about the store location page, this page is good enough with a grouping by city location and country. But it will be better, if there is an information about company image map.
A few suggestions for this sites are :
- there are bilingual features for this site, because a lot of its customers are from foreign countries.
- maybe this site can give an updated news about a wooden toys, available in Indonesia nowadays. A few tips about how to choose an educable toys, how to become a good parent,etc. Hopefully this can help increasing online visitors and also increasing new customers.
- about the payment methods, perhaps the sites support payment via credit card or visa.