Currently, so many online shops on internet and it was being a trend on business. On this writing, I try to review one from many online shop website. I try to review www.bhinneka.com. I review in many aspects, like personality, design and layout, reader usability, and functionality. On each aspect have a detail. Just like on personality aspect, I review, does the site’s look and feel seem to match the subject matter, does the site align visually with the attended reader or market, and do you immediately get a sense of what the site is all about, could you easily see “about” and security information. On design and layout, I try to review are the graphics appropriate to subject of the site, are the graphics are attended for the intended audience, Are there graphics that seem superfluous or unnecessary, is the color scheme appealing and suggestion of the topic, is the layout cramped and too full or is there proper spacing and visual rest areas, Is your eye drawn to the most important elements? Do they then relate into the content. And the rest aspect will be explained later. I think this site doesn’t looks and feel seem to match the subject, because the color of the website is green. Since this website changes the design, I feel it doesn’t futuristic at all. On top left of the website, there is a picture with title “faces of Indonesia”, and if the link is accessed, there is an explanation about the theme of this website. The theme of the design is faces of Indonesia. I think, this theme doesn’t suit with this website that offer and sell technology properties. Despite the domain name of this website is bhinneka that is a logo of Indonesia, this will decrease the senses of technology appealing. But I can find the “about” in a second. I can guess that the “about” is on “help” button and when I open the profile of the designer of this website, I can look that the developer who makes this website. On design and layout aspect, this design has a graphics that is used to explain the website. That graphics are on the home page, in the first page roll, a big picture that explains the product. But there is unnecessary picture in the main page. Some ornament picture with distinguish model make it worst. But I appreciate about this website changing. The model changing makes the website can be accessed quickly than before. When we accessed this website with old design, this website consumes more memory than the new one and the old one has many advertisements with many flash file or animation file. The new layout is much better than before, because the new one has a block that the “special” product was shown. New design has a feature and it called “today’s on theater”. When I looked, this feature showed notebook parade that many notebooks are paraded on this block. The new one also has a block and it called “most popular search terms”. This feature can reference, when visitors visit this website and they are do not know what product they want. This design also does not have any space that too much wasting.
With the new design, the visitors can understand lot information on the first page. And when the visitor confused, they can looked for the menu. The menu can represent all products that are sold by this website. But when I used advertisement block program, two pictures on top on the first page is blocked by my program.
About the functionality of this website, the shopping cart is worked well and all buttons have a right caption and the function is worked well too. I not yet try to make a transaction on this website. Something, I forgot, this website has a script that it takes comparison dollars value and rupiah value. This function so much helps the visitor on counting the price of a product that is interested.
By: Bernardus