Barnes & Noble.com is an online store to market the brands of Barnes And Nobles, one of United States's largest bookstore. It has become one of the web's premier destination not only for books, but also music DVD, Video games, and other related products and services.
Barnes & Noble have more than 1 million books titles for immediate delivery which is more titles than any other online bookseller. With that many title, it is very crucial that Barnes & Noble.com provide an easy way to find precisely the books they are looking for. To help the customer find books they want, Barnes & Noble.com offer two ways. First, the user can use the search engine, to locate books by title, author, or keyword, and second, they can also use the bookBrowser that enable the user easily navigate through hundreds categories to find the right book. In addition to books, Barnes & Noble.com also provide a section called Meet The Writers, which is filled with profiles of favorite authors, biographies, and interviews, both audio and video.
Beside books, Barnes & Noble.com also provided DVD, Video Game, and Music. In these area, Barnes & Noble.com also provide some feature to help the user choose what items they wanted to buy. First, B&N Screening Room, where the user can view more than 10,000 full length previews and instantly order what they have seen. Second, is the free download section, where the user can download more than 1 million audio samples, and nearly 100,000 music reviews.
Since Barnes & Noble.com is commited to make their site as user friendly as possible, placing order here is very quick and easy. New customers can check out and create an account at the same time or they can complete their order without creating an account. However, registered user have some advantages which are they can track their order online, discounts, and transaction history. Barnes & Noble.com also provide a wishlist where user can keep the products they wanted to buy later on.
To start shopping at Barnes & Noble.com, The user only need to locate an item they'd like to purchase and click the "Add to Cart" button. These buttons are usually found beside featured products, on product pages, and search results pages. Clicking this button places the item in shopping Cart. Each time the user clicks "Add to Cart," the page will refresh and display the newest item in the Cart, as well as previous additions, items of interest, and links to "View Entire Cart" or "Proceed to Checkout."
The user can view their entire Cart before checking out, this is not really necessary but it's a great place to look over their order. The Cart displays all the selected items and lets user make adjustments like increase or reduce the number of copies to buy; move items to and from their Wish List, or remove items from their Cart. It also provides a subtotal, before any shipping charges and taxes are applied. Once the user are comfortable with the items in their Cart, they can click the "Proceed to Checkout" button. This will bring the user to the checkout screen, here registered user may log in, or the new user may also sign in. Eventhough this is not really necessary to finish the purchase, it will help to make the billing and delivery process easier, since registered user information including the billing and shipping address can be used here.
Before completing the transaction, user are asked to confirm or to fill in the shipping address, payment method, billing address (if required), and also shipping preference. After that by clicking “Continue Checkout”, the user will be taken to review their order and other information they have filled in previously. After the user is certain that everything is in order, the user can click “Place My Order” to finish. After that the user will be taken the screen where they can see their order number, which they can use to check whether their order have been delivered or not, view and print their receipt. Beside, shortly after this page is open, an e-mail confirming the order will be sent to the user's e-mail.
By: David